Attempts at branding Israel have accelerated after the war on Gaza, Blue Star PR being one example. But the attempt goes as far back as at least last summer when the Israeli government, together with Canadian partners, started the “Brand Israel” advertising campaign, aimed at changing Canadians’ view of Israel. Briefly put, the campaign entails doing nothing about the reasons why Israel is under constant criticism and doing everything about changing her image. Same product, different packaging. It is, after all, brought to you by the same people who branded Lebanon.

The honorary place Israel will be receiving at the Toronto International Film Festival is the culmination of this campaign. The festival’s new City to City program will be kicked off by a focus on Tel Aviv. As a sure sign that the pre-Gaza’09 world is not the post-Gaza’09 world, however, this has elicited a reaction that goes beyond the usual fringe group:

The emphasis on ‘diversity’ in City to City is empty given the absence of Palestinian filmmakers in the program. Furthermore, what this description does not say is that Tel Aviv is built on destroyed Palestinian villages, and that the city of Jaffa, Palestine’s main cultural hub until 1948, was annexed to Tel Aviv after the mass exiling of the Palestinian population. This program ignores the suffering of thousands of former residents and descendants of the Tel Aviv/Jaffa area who currently live in refugee camps in the Occupied Territories or who have been dispersed to other countries, including Canada. Looking at modern, sophisticated Tel Aviv without also considering the city’s past and the realities of Israeli occupation of the West Bank and the Gaza strip, would be like rhapsodizing about the beauty and elegant lifestyles in white-only Cape Town or Johannesburg during apartheid without acknowledging the corresponding black townships of Khayelitsha and Soweto.

You can read the open letter and list of signatories here. The great surprise was seeing Jane Fonda among the signatories. The same Jane Fonda who entertained Israeli troops in east Beirut during the siege of 1982 and expressed her identification with Israel’s struggle — which got her on the Lebanese Internal Security’s list of banned movies (pdf list courtesy of Sean).


Yup. You read that right. What’s more, Hizballah people are being given guided tours by Vatican cardinals of concentration camps in Europe as part of a coordinated effort to understand best how to go about it.

Israel Defence Forces soldiers are being handed just such reading material with the encouragement of senior officials in the army. The booklet “On Either Side of the Border,” published by the Union of Orthodox Jewish Congregations of America, is narrated by Ibrahim-cum-Avi who claims to have once been Shiite and close to Sheek Hassan Nasrallah. I was going to say it is good to know that we Arabs no longer have the monopoly over conspiracy theories, but I am not sure this one qualifies. More on this from Haaretz.

Q: How can a people armed with home-made rockets be besieged, bombed, and slaughtered by a state actor — an appendix of Western civilization and one of the world’s best equipped armies — civilians be obviously targeted, UN food supplies burnt to the ground, and this have no political impact? Is it not a paradox of so-called Western civilization?

A: No. In Roman law, a homo sacer was a position conferred upon a person who could not be sacrificed according to ritual (because they were outside divine law) but may be killed by anybody (since they were outside juridical law). His/her death is, in both cases, of no value. The Italian philosopher Giorgoi Agamben picks up on the idea of homo sacer as a political category in modern times to apply it to people deemed outcasts through the operations of sovereign power. Because they fall outside the law — in modern times of the nation state — his/her biological life carries no political significance. For Agamben, political refugees as well as victims of the Holocaust fall into the category of homo sacer.

Agamben follows Hannah Arendt in her critique of the “Declaration of the Rights of Man and the Citizen”. Arendt had two problems with the Declaration. First, that it rendered rights indistinguishable from the will of the nation-state and, following that, that it did not allow for the rights of those who fell outside this will. In other words, it did not grant any right to those who fell outside “the law.” The homo sacer. Or, what she elegantly calls, “human being in general.”

It is only through this logic that Palestinians can be turned into the objects of Israeli “techniques” for educating terrorists; that the death of more than 1300 Palestinians can be so swiftly swept off the news; that members of an elected government can fall outside the law and become (along with their families) normal targets to be eliminated, no questions asked; that even as images of dying Gazans move individuals of all religions and nationalities to tears, their deaths fail to acquire any political significance. Reducing it to racism alone is a reduction of the political position (or, “non-position”, as the case is) that the Palestinians find themselves in.

Those who compare the treatment of Palestinians today to the Nazi Holocaust err on some respects. The measure of hands-on cruelty and the numbers are not up for comparison. But on another, more instinctive level, the comparison holds. Palestinians, like the victims of the Holocaust, were subject to the same political operation that turned them into non-citizens, the rightful inhabitants of the sub-human conditions of the ghetto, objects of educational experiments. In short, Palestinians too are homo sacer.

From the same people who brought you the map of the “Israeli Assault on Lebanon”, comes the map of the “Israeli Assault on Gaza“. I have a problem with the category “Women & Children” — rather than “Civilian” — dead because it buys into the Israeli assumption that every man is a militant until proven otherwise. Perhaps, in light (rather dark) of information coming out of Gaza it is difficult to guage the latter. Anyway, the mapmakers have again done a good job graphically presenting the Israeli assault.

Yesterday, a Palestinian doctor living in Gaza lost three daughters, a brother, and three nieces when an IDF tank shelled their home. The IDF knew the family was living there and claimed that there was sniper fire from the building. Bogus. This story is nothing special, unfortunately, it has been happening every day to several families across Gaza since Israel started its belligerent campaign. Dr. Abu al-`Aysh however, is special. He is educated in Israeli hospitals, has ties in Israeli society, and speaks fluent Hebrew. So, he made it to the news as a person and not as another number and managed to transmit some of the horror on Israeli Channel 10.

Richard Silverstein has an elaborate post on this as well as a live interview with the doctor by phone right after his house was shelled.

This time by a bunch of academics:

The massacres in Gaza are the latest phase of a war that Israel has been waging against the people of Palestine for more than 60 years. The goal of this war has never changed: to use overwhelming military power to eradicate the Palestinians as a political force, one capable of resisting Israel’s ongoing appropriation of their land and resources. Israel’s war against the Palestinians has turned Gaza and the West Bank into a pair of gigantic political prisons. There is nothing symmetrical about this war in terms of principles, tactics or consequences. Israel is responsible for launching and intensifying it, and for ending the most recent lull in hostilities.

Petition text and list of signatories.

We are clearly moving from the era of “Israel bombs civilians and civilian infrastructure by mistake” to the Machiavellan era of “the end justifies the means” — Israel’s “educational” methods justifies its “counterstrategy,” all very logical and Enlightened, of course. Consider Thomas Friedman’s latest Op-Ed commenting on Israel’s method against Hizballah in 2006 and against Hamas today:

Israel’s counterstrategy was to use its Air Force to pummel Hezbollah and, while not directly targeting the Lebanese civilians with whom Hezbollah was intertwined, to inflict substantial property damage and collateral casualties on Lebanon at large. It was not pretty, but it was logical. Israel basically said that when dealing with a nonstate actor, Hezbollah, nested among civilians, the only long-term source of deterrence was to exact enough pain on the civilians — the families and employers of the militants — to restrain Hezbollah in the future.

Then further down:

In Gaza, I still can’t tell if Israel is trying to eradicate Hamas or trying to “educate” Hamas, by inflicting a heavy death toll on Hamas militants and heavy pain on the Gaza population. If it is out to destroy Hamas, casualties will be horrific and the aftermath could be Somalia-like chaos. If it is out to educate Hamas, Israel may have achieved its aims.

[read the whole frigging thing here if you want]

This is not news to those at the receiving end of Israel’s educational methods. What is news is Friedman’s honest assessment of these methods. Apart from the absolute stupidity of the notion that targeting civilians will restrain the “terrorists”, the reasoning is also chilling. It is a small step from justifying intentional “collateral damage” — even the paradox of “intentional collateral” is “logical”, of course, since Israel is a member of the Enlightened Western world — to justifying much more.

The bombing of schools and hospitals housing refugees? Logical. The bombing of UN’s HQ and its medicine and food supply? Logical. The bombing of Red Cross facilities? Logical. The psychological torture of imprisoning a population and insuring that they feel there is absolutely no place to hide? Perfectly logical. If “the banality of evil” ever seemed like too strange a concept, Thomas Friedman is its personification. In fact, if it were not for his “logical” justification of the targeting of civilians and civilian infrastructure, he would be just… banal.

In other news, Norwegian Minister of Foreign Affairs, Jonas Gahr-Støre, was in Cairo today where he uttered the following sentence — illogical, no doubt:

What we see in Gaza, with disproportional use of power, with lack of distinction between civilian and military targets, with obstruction to humanitarian help to victims and civilians, are clear breaches of international humanitarian law.

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